make some noise

'the best publicist in the business'

Adam kay, author of This is going to hurt and

twas the nightshift before christmas

What i do

I'm an independent communications consultant with over 28 years publishing, event and campaign experience. I work with talents such as Adam Kay (This is Going to Hurt, the best-selling narrative non-fiction book of the decade with over 3 million copies of sold and over a year in the Sunday Times bestseller chart, the 2019 Number One bestsellerTwas the Nightshift Before Christmas, the 2020 Number One bestseller Dear NHS and the children's Number One bestseller Kay's Anatomy), Tony Robinson, Vivienne Westwood, David Olusoga, Lord Sugar, Vidal Sassoon, Scarlett Moffatt, Richard Wiseman, Amy Poehler, The School of Life and Louis Theroux. Current clients include Adam Kay, New Dutch Writing, Bookouture, Killer Women and Faber Music.


If you are a publisher, media or arts organisation seeking strategic communications consultancy or if you have an individual book, tour or festival you are looking to promote I can help. I have created, directed and run hundreds of successful PR and marketing campaigns involving nationwide sell-out tours, innovative social media, headline press coverage and impactful launches.

My approach is always:

+ tailored

+ transparent

+ future facing

+ intelligent, creative & fun

I specialise in arts, entertainment and live events, particularly celebrity, memoir, music, pop science, history & politics but have worked on every single genre of publishing and with talent across comedy, music, fashion, TV and film. So if you have a project that I can help you with, do get in touch.

How I Can Help You

  • Consultancy

    I am endlessly fascinated with the business of finding what works in communicating ideas and stories. If you are an individual or an organisation looking for strategic public relations, innovative thinking and bespoke solutions I can offer a wealth of experience having worked collaboratively and successfully with many high profile talents and leading UK cultural institutions.

    Click to watch a video of a collaboration between Vivienne Westwood and Guardian Live for the launch of her autobiography

  • Publicity

    Publicity is all about strategy, contacts and knowing what makes a good story. I'm here to make sure your story is the one the media wants to run - across serialisation, reviews, interviews and features. 


    Click below to read more about my recent award winning campaign for Adam Kay's This is Going to Hurt

  • Marketing

    Paid-for marketing can take many forms. I can help you find what works for you whatever your budget or audience. I have worked with designers, audio producers, animators and media buyers to deliver highly impactful & successful  consumer campaigns across outdoor, radio, in-store POS, traditional and social media.  

    Click here to check out Shaun Keaveney's Not So Simple podcast set up to introduce a curated list of smart thinking books

  • Events

    Events create key ambassadors, social media buzz and PR.  I have great contacts with festivals, bookshops, venue and media event managers to deliver your perfect launch or to set up and promote a successful nationwide tour.

    Click the link below to check out Shore to Shore: a nationwide tour created for Carol Ann Duffy & Friends

  • Social Media

    Social media is a fantastic way of talking directly to your target audience. I can help you set up a social media presence that suits your individual needs and deliver strategic results-driven social media campaigns including content creation, analytics and advertising. 

    Click here to watch behind the scenes footage of the award-winning world's first Twitter book signing with Lord Sugar

who i am

I've worked in arts and culture PR and marketing for 28 years. I've worked as a Communications & Events Director for Pan Macmillan (Publisher of the Year 2015 & 2017) and as a Publicity and Marketing Manager at Faber & Faber, Titan Books, The Royal Institute of International Affairs and Verso. What all these amazing places have taught me is to know your audience and develop a deep understanding of each individual project in order to connect the two. 

I have a particular passion for live events and am one of the founding Board members of the Stoke Newington Literary Festival where I co-curate the programme. I also love working on partnerships to produce win-win profile build and to deliver specific business objectives: these have included all the high street book retailers and key independent bookshops, Latitude, BBC, Channel 4, British Library, Knowledge Quarter, Twitter, Google, Hearst Magazines, Booksellers Association and the events teams at the Guardian, The Times, Telegraph and Stylist.

  • Publishers Publicity Circle Hardback Non-Fiction Campaign of the Year for Adam Kay’s This is Going to Hurt

  • Highly commended for the British Book Awards Publicity Campaign of the Year for Adam Kay’s This is Going to Hurt

  • PPC Quarterly Award for David Blaine's Mysterious Stranger

  • Best Digital Campaign, Guardian Awards for Digital Innovation for the world's first Twitter book signing with Alan Sugar's The Way I See It

top 10 sunday times bestselling campaigns

Top ten campaigns include: Cmdr Chris Hadfield, Jon Ronson, Amy Poehler, Joe Wicks, Ben Judah, The Secret Barrister, Sarah Wilson, Dr Michael Greger, Scarlet Moffatt, Amanda Owen, Brian Blessed, David Blaine, Adam Kay, Cathy Retzenbrink, Coleen Nolan, Louis Theroux, Richard Wiseman, Gwyneth Paltrow, Status Quo, Crap Towns and Lord Sugar.



Tel: 07955 904 482

Twitter: @dustyish

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